Electronics Art’s (EA) competitive advantage Essay

Electronics Arts (EA) agonistical advantage from the perspective of the industrial organization view (I/O) is their cream of industry is very attractive. According to The 2013 Global Games Market Report, game revenues pull up stakes grow at a compound annual growth estimate (CAGR) of 6.7% to $86.1 cardinal by 2016. The number of gamers worldwide will rise from 1.21 billion this year to 1.55 billion. Next, well have a perspective of resource-based view (RBV). Before the ages of digital game , EAs resource based view in the medieval was great. They be just concentrated in making More than ampere-second titles games such as Battlefield, Madden NFL, FIFA Soccer, Rock Band, Need for Speed, and The Simpsons. SNS contents comparable monthly fee, partial monetization, facebook and on line services like wind vane games, various portal sites or distributed contents have captured more than 40% of the securities industry. It is widespread across the console game market through aside total game market.And it will be take huge market share. Zynga that saw this opportunities and jumped in on the burgeoning social gaming revolution is icy at the industrys heels. On the contrary, EA that saw this opportunities and jumped in on the burgeoning social gaming revolution is come to a halt. And they seemed to have every the resources needed when they had their competitive advantage but Electronics Arts did not gain themselves for the changes in the behavior of consumers and retailers or trends which is now causing them to loose their competitive advantage. And the existing game of EA Is easy to emulate.From these, we can have one conclusion. eventually, ea exemplifies the challenges of this industry, where customers are fickle and demanding and competition is intense. But after that, EA introduces digital platform and comes in second.