Integrated Marketing Communications and Advertising Essay

Integrated Marketing Communications and Advertising - Essay standardIntegrated marketing communion is an approach to reach the customers through two communication channels, online and offline. Online channels admit e-marketing, email, banners to latest websites, and internet TV. Offline channels include newspapers, magazines, billboards, radio and television.The main purpose of structured marketing communication is to form and carry on the look or message in all elements of the marketing carry in the same way. Integrated marketing communication does not just include bringing the harvesting to the customers but it also keeps in mind the companys mission, the compensation plan, the management style and the employee training. A successful integrated marketing communication is made in such a way that the clients needs are unplowed in mind and is provided on time, with the possible budget and resources to reach the target. In order to be real successful the four Ps of marketing the packaging, promotion, positioning, pricing and distribution have to be consistent with each other. This pass on help in attracting the customers and help them in realizing their need and the desired product or service for it to be satisfied. Integrated marketing communication is gaining popularity because it can reach people through advanced media advertising of galore(postnominal) forms, more specialized media can center the targeted audience easily.The challenges faced by managers are that it becomes tough to set ahead the product through all possibl